Inclusive Reconstruction of Ukrainian Cities

As of September 1, 2022, at least 1,788 educational and medical institutions had been destroyed and 211 cultural facilities damaged. According to preliminary estimates by analysts, which are relied on by the Ministry of Community and Territorial Development, more than 2.4 million Ukrainians lived in destroyed or severely damaged housing. These houses should be restored not in their original form, but with all aspects of inclusiveness taken into account.

We wanted to reach out to those who would be rebuilding and participating in the development of post-war Ukraine: to provide them with up-to-date and clear information about the inclusivity of infrastructure, commercial and residential buildings. However, speaking directly to this audience is not easy. So we decided to seek an approach through their children, friends, and general social pressure.

So we decided on three main blocks of products. The first was outdoor and digital advertising, for which we developed five thematic posters. They could be seen on the streets and in the Kyiv subway, as well as on the Intercity.

The second element was an animated music video about barrier-free Ukrainian cities, created together with alyona alyona.