What are European values?

It was important to avoid creating another boring, bureaucratic, or formalized video. Our target audience was representatives of the so-called “creative class.” These are people who appreciate a simple and clear presentation of information, preferably with “elements of fun.” Therefore, together with the client, we immediately decided not to list long names of directives and other documents.

So in the end, we got a text that is as friendly as possible in format, as if we were telling it to friends in the kitchen.