A series of videos for the ” Cycling to School” campaign

On November 13, 2023, as part of the national campaign “Bike to School”, U-Cycle (NGO “Kyiv Cyclists Association”) presented a collection of materials for teachers of Ukrainian schools and professional colleges, as well as police officers, cycling activists, parents and relatives of students.

linza agency contributed to the creation of some of these materials, namely a series of ten animated explainers that describe in simple language the design, advantages, settings of bicycles and other features of using this type of transport.

The linza agency creative team chose a simple, friendly approach using jokes and elements of youth slang. Each explainer answers the question “Why is it possible / impossible to…”, and not just overwhelms with information about the rules of driving a two-wheeler. Also, part of the video has an interactive component – a mini-test that can be taken in class by the whole class or independently at home.

Creating educational content is always a huge responsibility. We need not only to take care of the “nice picture”, but also to check every fact, to make sure that all the information is up-to-date. Together with the project team and experts from the NGO Ukrainian Cyclists Association, we were able to overcome this challenge and create a bright, interesting, and informative mini-course on the rules of cycling. Its direct target audience is schoolchildren, but in fact, adults will also find a lot of useful information. After all, it’s never too late to learn and discover new things, such as the history of the bicycle.