“Media”, not “ЗМІ”

“The purpose of this video was to explain to the audience and media representatives why the term “ЗМІ” is a remnant of the USSR, what meaning was put into this concept, why it is necessary to get rid of its use and use the term “media” instead. First of all, the value of such an explanation is that society uses the term “media” in line with European values and associates media with pluralism and freedom of speech, rather than with a propaganda tool (as it was in the Soviet era).” says Olena Spesivtseva, copyright and media lawyer at CEDEM.

The creative team chose a dynamic collage approach to create the animated explainer. This style does not allow the viewer’s eyes to get bored, because there is always something happening in the frame, which enhances the textual component.

The video was produced by the Center for Democracy and Rule of Law with the financial support of International Media Support.