Marketing solutions for the modern embroidery studio Hoyra

Hoyra’s target audience is made up of solvent women and men who want to look stylish and integrate Ukrainian traditions into the modern rhythm of life. They understand that embroidery is not only a symbol of national culture, but also a great wardrobe element that can be combined with ordinary jeans, skirts, trousers, and other clothes.

Once you choose the right collaboration, you can achieve organic distribution. We also demonstrate the core values of the brand through the media with whom we collaborate. The right choice of collaborations is very important for forming the right association with our target audience.

It’s important to remember that it’s not just communication and messages that matter, but also how well visuals can catch the eye of the audience. That’s why it’s important to know your audience. We track what format is interesting to our subscribers, and then we focus on images, and this is how we got organic distribution – it means that we analyze the content correctly. That’s why we created a section called “collage images” that showed how and with what to combine embroidery.

Most people who want to buy an embroidered shirt usually look for it on the Internet or on social media before doing anything. Social media is a very powerful advertising tool, so linza agency developed a plan to promote Hoyra’s products through advertising.